Event-Based Data Model
Focuses on user actions rather than sessions, providing a more granular understanding of engagement.
Privacy-Centric Design
Built with privacy regulations with GDPR and CCPA compliance.
Cross-Platform Measurement
Tracks user behavior across websites and apps, offering a unified view of their journey.
Predictive Models
Uses machine learning to anticipate churn, predict conversions, and identify valuable user segments.
Integration With Other Google Apps
Integrates with Google Marketing Platform and other Google tools for streamlined data analysis and activation.
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