Web Analytics In Digital Marketing
Having an online presence for your business or service is one of the most important aspects of growth, especially with the vast increase in internet users. In such a case, optimised digital marketing can help boost your business’s presence and … Continued
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Understanding The Potential Of GA4
Measuring your online presence is key to improving your brand presence and generating more business. Various tools can help you analyze your website performance and marketing effectiveness. However, GA4 stands out as a powerful analytics platform. Designed to handle … Continued
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How Conversion Rate Optimisation Increases Your Website Revenue
In the world of e-commerce, the competition is tough and customers don’t stay focused for long. To stand out, businesses need to keep innovating. One key strategy is Conversion Rate Optimisation (CRO). It can greatly increase your website’s revenue by … Continued
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CEO’s Secret Weapon : How Data Became the Money Magnet for Businesses
Remember that frustrating game of pin the tail on the donkey? Many businesses used to operate that way – throwing marketing strategies and product ideas at the wall, hoping something would stick. But those days are over! Welcome to … Continued
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Optimizing GA4 Settings: A Step-by-Step Guide on How to Exclude IP Addresses for Enhanced Analytics Precision
This blog guides you with simple steps about how to exclude IP addresses in GA4. Before going through the steps, let’s understand why do we need to exclude IP addresses in GA4 The basic idea of IP address … Continued
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Optimizing GA4 Reports: A Comprehensive Guide to Removing Unwanted Referrals
What is referral traffic? Any traffic arriving on your website from 3rd party sources or domains are referral traffic. Where can I see my referral traffic in GA4? You can see your referral traffic in GA4 under … Continued
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How To Combine Multiple Dimensions Into One Dimension In Looker Studio
In this blog, we’ll talk about a common challenge in Looker Studio and how to solve it. Sometimes, in Looker Studio, you might find the need to merge multiple dimensions of a table into a single dimension. Think of it … Continued
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Optimize Your Analytics: A Step-by-Step Guide to Creating a GA4 Account and Configuring GA4 with GTM
In this blog, we will try to understand how to create a GA4 account and how to configure GA4 in GTM. Let’s understand in a nutshell, what is Google Analytics and how it works! Google Analytics is a platform … Continued
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Unlocking Website Insights: A Simple Guide to Setting Up Your GTM Account and Installing the Script
To commence the process, we recommend initiating the creation of a Google Tag Manager (GTM) account. Please visit the official website of Google Tag Manager. Step 1. If you are currently logged into a Gmail account, you will be seamlessly authenticated … Continued
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